What is the path to big data development and where is the future?

In just a few years, big data has revolutionized the way companies do business – but so far, we have just begun to look at it. As companies began to realize the collection of various types of data, they also began to discover the enormous potential of using this part of the data correctly.


What is the path to big data development and where is the future?

Some companies that are actively welcoming change find that their data may actually be the biggest asset they have. In addition to the data itself, savvy companies can analyze and better understand and better serve their customers, and even sell some of their key data to partners and downstream vendors to earn extra profits. For example, services such as Uber and Lyft can accurately capture data related to customers' travel habits and deliver them to other websites such as Airbnb and VRBO. At the same time, Fitbit and other manufacturers' fitness trackers can also take advantage of users' health activity data to achieve great value. Even Apple, which has nothing to do with healthcare, is able to examine its native health application data with unprecedented insight.


On the theoretical level, such a huge database of data will be able to bring insights that are concentrated and based on practical behaviors for B2B and B2C companies, and open new opportunities in an unprecedented way. However, faced with a series of major technical and financial obstacles, many companies are actually not clear where their next big data strategy should go. It has begun to test the water in the field of data mining, but has not yet developed a solid strategic thinking that can move forward smoothly.

Why there are challenges <br> <br> Up to now, one of the biggest obstacles to achieve the promise of Big Data technologies that huge capital investment requirements. From the current situation, the most successful projects often cost millions of dollars, such as Walmart's dedicated data innovation laboratory WalmartLabs. However, this type of project is only applicable to the world's largest companies, with extremely strong financial resources and almost endless resources. Obviously, such standards are not applicable to other companies, or they are not possible.

Why use big data technology to present such a clear resource-intensive tendency? The answer is mainly divided into the following three aspects:

Data is being input very fast and the number of data sources is increasing dramatically: mobile, cloud applications, the Internet of Things – from RF tags used to track inventory and devices to all home appliances that access the network – and of course, social media is A real-time source of data that cannot be ignored.

Almost all of these new sources deliver data in unstructured or semi-structured formats, making traditional relational database management solutions—SQL and the foundation for almost any modern database system—unused. In addition to the collection and storage challenges, privacy and regulatory requirements in compliance requirements will also introduce new layers of complexity. Evolving standards require a complete team to work with advanced technology, management and maintenance.

As data complexity increases, specific technical solutions for managing data become more difficult to use. Open source tools such as Hadoop, Kafka, Hive, Drill, Storm, MongoDB, and Cassandra, together with a range of proprietary solutions, form an independent and competing ecosystem of solutions that can only be applied to the business environment with deep technical operational knowledge. among. In fact, such talent resources are very scarce, and most non-Fortune 500 companies are unable to afford the high expenses.

<br> <br> lack of place where you can see, most companies just trying to dig their own storage management and data collection, and the information is difficult to establish the actual use of the data in their own competitive advantage. In terms of practicality, practicality and feasibility, companies are still unable to fully utilize existing tools to realize the considerable potential in the data. What needs to be clear is that at present we are not lacking good big data tools. In fact, what we lack is a solution that is truly efficient and effective. This means of solving data silos and highly dependent problems is both scarce and difficult to maintain. .

why? Because so far, our focus has been on integrating applications and establishing a connection between various independent tools and platforms. Without such a bridge, they will not be able to collaborate at all. For example, we need to find ways to dock CROM and ERP, or integrate sales tools with marketing automation mechanisms.

The problem with this application-to-application approach is that it completely ignores the data itself—meaning that data can still exist in split, isolated, or fragmented form. Even if applications can connect to each other, if they each have their own form of data storage, the data cannot be universal. This means that we will be faced with a large number of incomplete or repetitive data records, commonly referred to as "dirty" data. No analysis method can use such data material to provide reliable conclusions - because the data itself is not reliable enough.

Big data development is difficult. Where is the future? _ big data, data mining

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